Are you looking to sell an FBA business? In recent years, the incredible rise of Amazon and its Fulfilment by Amazon model has meant that the platform has become one of the leading ways for entrepreneurs to develop an online business.

Is it time?

Before you look to sell an Amazon FBA business, the first question you should ask yourself is “Is now the right time?”.  This is often a difficult one to answer, but some basic requirements include:

  • Ensuring the business is profitable
  • Is at least one year old (ideally three)
  • Is unique within the marketplace
  • Has strong reviews
  • All financial books and accounts are in order

Of course, these are just basic guidelines, so you should chat with an Amazon FBA broker who will be able to help you determine the best time to sell.

What is it worth?

The idea of selling an Amazon FBA business is to ensure that you get the best deal possible. That is why the next step is to understand what it is worth. Current estimates are seeing the market pay between two and four times the annual Seller’s Discretionary Earnings (SDE).  This is called the multiple.

That means to work out a rough calculation of what your business is worth, you should multiply your net profit by two to get the minimum value and four to get the maximum. However, this is a general rule of thumb and there are other factors such as the age of the business, product diversification, attractiveness, and more. An Amazon FBA broker will be able to help you determine a more accurate multiple.

Begin the selling process

If you are happy with the valuation, it is time to sell your FBA business. This can be quite a complex and time-consuming process, which is why it is always advisable to utilize an Amazon FBA broker. They will have the knowledge and experience to make the process as smooth and effective as possible.

In order to attract the best buyers, you want to present yourself as professionally as possible. Developing a clear prospectus that details all of the facts and figures about your business can help you to stand out from the crowd. At Acquisitions Direct, we take the time to put together presentation materials to showcase your business to potential buyers.

Negotiate prices

When a buyer is interested, the next stage will likely to be to negotiate the price. This can always be a tricky process but having a minimum price in mind will ensure that you do not sell for lower than you should. Your Amazon FBA broker will be able to help you with this process, getting you the best deal possible.

Transfer the assets

The final stage in selling an FBA business is to transfer the assets to your buyer. This process will depend on the country you operate in, but in the vast majority of cases, this is a simple transaction.  An Amazon FBA broker will be able to guide you through this process.

Looking to sell an FBA business?

Are you looking to sell your FBA business? We know how confusing and emotional the process can be, which is why we’re committed to ensuring you get the best deal possible. As the oldest internet brokerage business firm on the web today, our highly experienced Acquisitions Direct team is on hand to help you every step of the way.  If you are ready to sell now, and looking for an online business broker, we are here to help.

Founded in 2002, Acquisitions Direct has more than 20 years of expertise in the field of mergers and acquisitions, specializing in the sale of online businesses, hybrid ventures with a significant online presence, and established brands. We have sold hundreds of eCommerceSaaS and Amazon FBA brands over the years ranging from $250k to over $30 million. We take a boutique approach and only focus on 12-18 high quality listings at a time so that each business owner receives the benefits from our experience and personalized attention. We truly understand that selling an online business can be a confusing, time consuming and emotional process. We respect that many sellers built their business from scratch, and we understand the grit it takes. Before starting Acquisitions Direct, our internet business brokers team developed, ran and sold their own internet-based businesses. We fully understand the online marketplace and we bring value to the process that is unmatched by the competition with our unique boutique approach to selling online based businesses.

How Much is Your Amazon FBA Business Worth?

    Why Choose Us To Sell Your Amazon FBA Business

    • We Are 100% Performance Based!
    • The Oldest Running Online M&A Firm
    • Hundreds of Online Business Sold
    • 90% Close Rate Since Inception
    • Unique Boutique Approach to Selling Online Businesses


    Our 10 Step Amazon FBA Sales Process

    Throughout the valuation process, we conduct a thorough examination of your financials, market positioning, and future growth potential. This analysis enables us to provide you with a precise and comprehensive valuation, reflecting the true market value of your Amazon FBA business.

    We require that all Sellers execute an exclusive listing agreement which authorizes Acquisitions Direct to use its best efforts to market and to identify prospective buyers for your business. We will assist you with all aspects of the sale of your business and advise on selling price, terms, conditions of sale and structure of the transaction.

    We will prepare and package the business for marketing. A professional sales presentation is developed to support the marketing efforts of our Acquisitions Direct team and a targeted marketing program is implemented to initiate the sales process of your Amazon FBA business.

    It’s best to start this process BEFORE a buyer is found.  During due diligence, the buyer will want to take a complete look under the hood of your operations and perform a deep analysis of your financials before sealing the deal on their potential investment.  Have these areas completely documented and organized to help ensure a smooth due diligence process and prevent any missteps in front of the prospective buyer.

    We identify potential buyers through our customized marketing program and established relationships with prequalified candidates in our database. To ensure suitability, we conduct interviews with all prospective buyers. If they meet the criteria, we arrange a conference call between you, the Seller, and the buyer, providing you with the opportunity to provide a more detailed description of your online business.

    When a buyer expresses interest in your business, we will obtain a Letter of Intent (LOI) and/or Offer to Purchase (OTP) from the buyer. We’ll then present this Letter of Intent (LOI) and/or Offer to Purchase (OTP) to you for your review and consideration.

    Time to shine! During due diligence, the potential buyer assesses your business operations, scrutinizes your financials, and can ask open-ended questions about all aspects of your business. Preparing these documents in advance will streamline the process, and we’ll be there every step of the way helping you through the due diligence process.

    The buyer’s attorney will put together the Asset Purchase Agreement (APA).  This outlines the terms of the asset acquisition, including asset details, purchase price, payment terms, representations, warranties, covenants, and specific conditions. The buyer and sellers’ attorney will work closely so the APA safeguards both parties’ interests, fostering a transparent and legally sound asset transfer. The APA acts as a reference point for the entire transaction, defining rights, obligations, and post-sale commitments of your Amazon FBA business.

    Once the sale is ready to be finalized, we will coordinate with all the parties involved with the closing. The business is then legally transferred to the new owner(s). A transition period is usually established to allow the new business owner to get acquainted with the daily procedures and get all operations established.

    You did it! Your business is sold.  During the first few weeks after closing, transitional support is often offered to help the new owner feel comfortable with the operation.  This may include on-site training, or could be as simple as a weekly conference call. The length of time designated for transitional support is decided and agreed upon prior to the closing.

    What Our Client’s Say

    Before working with Acquisitions Direct, we had never sold a company. After completing the free evaluation, we hired Acquisitions Direct to sell our business. Bob from Acquisitions Direct quickly presented several qualified buyers and helped us choose the best fit. He helped both my company and the buyer work through some struggles to get to closing. We strongly recommend Bob from Acquisitions Direct to anyone looking to sell their online business.

    Sam L, Phoenix, AZ

    Working with Acquisitions Direct was a great experience. Bob kept the sale moving forward quickly and provided daily updates on progress. Buying a business is a difficult step and Bob was there to guide us through from start to finish. It truly was a pleasure working with the brokerage team at Acquisitions Direct.

    Jennifer M, Colorado Springs, CO

    Acquisitions Direct navigated me through the process of selling my Amazon FBA business. Their consistent follow-ups and commitment to accountability ensured a seamless transaction. I wholeheartedly endorse Acquisitions Direct for their exceptional M&A services!

    Jordan S, Jacksonville, FL