Business Overview
Established yoga products eCommerce brand offering yoga mats, gear, and apparel through a highly automated Amazon FBA and direct-to-consumer business model.
Six-year-old online retailer and manufacturer of Yoga Mats, Gear & Clothing. Over 90 product SKUs available with average order value of $68. Very strong reputation on Amazon and in the industry. The business is highly automated from manufacturing, 100% FBA fulfillment to customer service. The owner supervises the business with all other operational activities handled by 2 full-time employees and 2-part time employee. The company uses 4 long term US manufactures; no issue for a new owner to continue relationships. Major growth opportunities include: focus on expanding the eCommerce side of the business US and abroad, add additional & complimentary products, investment in SEO, PPC Marketing, Social Marketing and expansion to other marketplaces like Walmart, eBay, etc. The business provides new owner with a complete turn-key business. The seller will provide strong transitional support with side by side, hands on daily management with new owner(s) to ensure the new owner feels totally comfortable with operation of the business. The owner is selling to focus on raising her 2 young children.
Investment Highlights
- Strong reputation on Amazon and within the yoga and wellness industry
- Highly automated operations across manufacturing, fulfillment, and customer service
- 100% Amazon FBA fulfillment model supporting scalable operations
- Experienced operational team including 2 full-time and 2 part-time employees
- Long-standing relationships with 4 US-based manufacturing partners
Growth Opportunities
Direct-to-Consumer Expansion
Expand the branded eCommerce website through SEO, email marketing, and conversion optimization to increase higher-margin direct sales.
Product Line Expansion
Introduce additional yoga, wellness, fitness, and lifestyle products to increase average order value and strengthen repeat customer purchasing behavior.
Marketplace Expansion
Expand into additional marketplaces including Walmart, eBay, and international Amazon regions to diversify revenue streams and reach new audiences.
Digital Marketing Growth
Scale customer acquisition through PPC advertising, influencer partnerships, social media campaigns, and content marketing focused on yoga and wellness communities.