Yoga Products Brand Amazon FBA Business (Under LOI)

Six-year-old online retailer and manufacturer of Yoga Mats, Gear & Clothing.  Over 90 product SKUs available with average order value of $68.  Very strong reputation on Amazon and in the industry.  The business is highly automated from manufacturing, 100% FBA fulfillment to customer service.   The owner supervises the business with all other operational activities handled by 2 full-time employees and 2-part time employee.  The company uses 4 long term US manufactures; no issue for a new owner to continue relationships.   Major growth opportunities include: focus on expanding the eCommerce side of the business US and abroad, add additional & complimentary products, investment in SEO, PPC Marketing, Social Marketing and expansion to other marketplaces like Walmart, eBay, etc.  The business provides new owner with a complete turn-key business.  The seller will provide strong transitional support with side by side, hands on daily management with new owner(s) to ensure the new owner feels totally comfortable with operation of the business.  The owner is selling to focus on raising her 2 young children.