Project Description

Eight-year-old online retailer and manufacturer of fashionable yoga active wear clothing.  Over 250 product SKUs available with average order value of $60 retail and $1,000 wholesale.  Very strong reputation online and in the industry.  Very diversified retail/wholesale marketing model.  The business is highly automated from manufacturing, order fulfillment to customer service.  Over 28,000+ B2C customers and 900 B2B customers in database.  One owner supervises the business with all other operational activities handled by 4 full-time employees and 1-part time employee.  The company uses 12 long term suppliers; no issue for a new owner to continue relationships.   Major growth opportunities include: focus on expanding retail side of the business US and abroad, add additional & complimentary products, investment in SEO, PPC Marketing, Social Marketing and Marketplaces.  The business provides new owner(s) with a complete turn-key business.  The seller will provide strong transitional support with side by side, hands on daily management with new owner(s) to ensure the new owner feels totally comfortable with operation of the business.  The owner is selling to focus on raising her 4 young children.