Business Overview
Strong organic traffic, recurring auto-ship revenue, and a loyal customer base
22-year old business offering a wide selection of water filters, cartridges and systems for home and business use. Over 3,000 SKUs available with 85% stocked inventory, 5% just in time delivery and 10% dropship method. Average order size is $105. Good standing relationship with 15 suppliers. Business can be transferred anywhere within the U.S. Over 140,000 customers in current database with 25% of orders come from the businesses auto ship subscription! Strong, easy to remember and keyword rich domain name. 89% traffic driven by search engines and direct traffic; 11% from paid advertising, social media and marketplaces. High growth opportunities include expansion into marketplaces such as Amazon, Walmart, eBay, Jet.com and other online CPA comparison shopping engines, add additional products offered by manufactures & suppliers, additional PPC Marketing, Social marketing expansion, etc. Strong transitional support provided based on the specific needs of the buyer. Owners are selling to retire.
Investment Highlights
- Strong recurring revenue with approximately 25% of orders generated through auto-ship subscriptions
- Diversified fulfillment model utilizing stocked inventory, just-in-time delivery, and dropshipping
- Strong average order value of approximately $105
- Majority of traffic driven organically through search engines and direct visitors
- Strong keyword-rich domain name supporting SEO and brand recognition
Growth Opportunities
Marketplace Expansion
Expand sales through Amazon, Walmart, eBay and additional comparison shopping platforms to diversify revenue streams and increase customer acquisition.
Product Line Expansion
Introduce additional filtration systems, replacement cartridges, and complementary water quality products through existing supplier relationships.
Subscription & Customer Retention Growth
Further grow the auto-ship subscription program through targeted email campaigns, loyalty incentives, and recurring product bundles.
Digital Marketing Expansion
Scale customer acquisition through PPC campaigns, social media advertising, SEO initiatives, and affiliate marketing partnerships.