Project Description

22-year old business offering a wide selection of water filters, cartridges and systems for home and business use.  Over 3,000 SKUs available with 85% stocked inventory, 5% just in time delivery and 10% dropship method.  Average order size is $105.  Good standing relationship with 15 suppliers.  Business can be transferred anywhere within the U.S.  Over 140,000 customers in current database with 25% of orders come from the businesses auto ship subscription!  Strong, easy to remember and keyword rich domain name.  89% traffic driven by search engines and direct traffic; 11% from paid advertising, social media and marketplaces.  High growth opportunities include expansion into marketplaces such as Amazon, Walmart, eBay, and other online CPA comparison shopping engines, add additional products offered by manufactures & suppliers, additional PPC Marketing, Social marketing expansion, etc.  Strong transitional support provided based on the specific needs of the buyer.  Owners are selling to retire.