Project Description

Seven year old ecommerce business offers a wide selection of vitamins, supplements, beauty products, pet care and grocery items. Offering over 35,000 different products across more than 1,500 brands.  Strong, easy to remember and keyword rich domain name.  High sales volume, 20% repeat customer base. 99% of orders use a just in time delivery model.  Good standing relationships with 6 suppliers.  Vendor contracts can be transferred anywhere within the U.S. Over 1,000,000 customers available for marketing in current database. Employs 14 individuals, 2 contractors and also utilizes a temp agency to manage fluctuations in order volume.  Current operation requires 4,000 to 5,000 square feet to operate business.  Highly automated proprietary software utilized to effectively manage the operations of this business. 75% of sales from shopping engines, 10% from search engines and 10% from paid advertising.  Major growth opportunities include: investment in SEO to drive additional traffic to website, begin a drop ship model for other ecommerce retailers, additional PPC advertising, and create an aggressive email marketing campaign to current database.  Strong transitional support provided based on the specific needs of the buyer.  Business can be operated anywhere in the U.S.  Owner is selling to pursue other business interests.