Project Description
Eight year old ecommerce business offers over 4,000 different nutrition products including muscle building supplements, anti-aging, sexual enhancement and weight loss products to the U.S. and international customers. Strong, easy to remember and keyword rich domain name, coupon incentives and offering hard to find products contribute to this business’ overall success. High sales volume with average order value of $85. Split inventory model: 70% of orders use a just in time delivery method, 20% drop ship and 10% stocked, with opportunity to switch to 100% drop ship. Over 37,000 customers available for marketing in current database. Owner employs 1 part time employee, with current operation requiring less than 500sf to operate the business. Easy to use CMS software utilized to effectively manage the operations of this business. Over 60% of the traffic to the website is organic and direct traffic, with the remainder coming from paid marketing and social media efforts including Facebook, YouTube, Twitter and Pinterest. Major growth opportunities include: investment in SEO to drive additional traffic to website, further increase drop ship model, additional PPC advertising, and create an aggressive email marketing campaign to current database. Strong transitional support provided based on the specific needs of the buyer. Business can be operated anywhere in the U.S. Owner is selling to pursue other business interests.
