Business Overview
Established commercial door hardware brand with 475 SKUs, 11,500+ Amazon reviews, and scalable Amazon FBA operations supported by a highly efficient team and supplier network.
20-year-old premier online retailer of commercial door hardware sold under their own brand. Business has a well-recognized brand on Amazon and is highly rated, with 11,500+ reviews. 96% of orders are shipped via Amazon FBA model. 475 different product SKUs with an average order value of $99.70. Good standing relationship with 11 specialty manufacturers. The owner of the company puts in approximately 20 hours per week supervising and managing the operation. The company has 7 employees. The business is highly efficient from purchasing, marketing, & order fulfillment. Major growth opportunities include adding additional products, eCommerce store expansion, growing Home Depot, Wayfair, Walmart and other online CPA marketplaces, etc. The business provides new owner(s) with a complete turn-key business. The seller will provide strong transitional support based on the needs of the buyer. Business can be operated anywhere in the US. The owner is retiring.
Investment Highlights
- Established 20-year-old commercial door hardware brand with strong industry reputation
- Over 11,500 highly rated Amazon customer reviews supporting brand credibility
- 96% of orders fulfilled through Amazon FBA for streamlined operations and scalability
- Long-standing relationships with 11 specialty manufacturing partners
- Highly efficient operational systems across purchasing, inventory management, and customer service
Growth Opportunities
Marketplace Expansion
Expand sales through additional online marketplaces including Home Depot, Wayfair, Walmart, and other contractor-focused eCommerce platforms to diversify revenue streams and increase market reach.
Product Line Expansion
Introduce additional commercial door hardware products, accessories, and complementary categories through existing supplier relationships to increase average order value and customer retention.
B2B & Contractor Outreach
Expand relationships with contractors, property managers, commercial builders, and facility maintenance companies through targeted B2B marketing and wholesale programs.
Direct-to-Consumer eCommerce Growth
Further develop the branded eCommerce store through SEO, paid advertising, email marketing, and improved conversion optimization to increase higher-margin direct sales.