Project Description

14-year-old ecommerce business offers a wide selection of pool parts and accessories.  Business offers over 5,000 different products including pumps covers, filters, heaters, lighting, etc.  Over 4,500 product SKUs available with average order value of $170.  Diversified sales channels with 60% via website and 40% Amazon.  Approximately 60,000 customers available for marketing in database.  80% of orders are drop shipped from suppliers.  Numerous potential growth opportunities include adding additional SKU’s from current wholesalers, PPC Marketing, Expandion into Amazon FBA and also selling on other marketplaces such as eBay and Walmart, etc.  The business provides new owner(s) with a complete turn-key business.  Owner will provide strong transactional support driven by the specific needs of the buyer.  Owner is selling to pursue other business interests.