Project Description

17 year old ecommerce business offers a wide selection of pool parts and accessories such as filters, cleaners, heaters, motors, lights, blowers, heat pumps, solar heating systems and covers. Business offers over 7,000 different products.  High sales volume, strong repeat customer base driven by strong, easy to remember and keyword rich domain names. Average order value is currently $220.  Products are marketed via the main online storefront as well as a 2nd website for the solar pool heating systems.  Good standing relationship with suppliers.  Approximately 220,000 customers available for marketing in database. The business is operated by one owner full time and his wife part time during the peak pool supply season.  Business can be operated from a home office; all orders are drop shipped from suppliers. Diversified sales generation model make this a very stable business opportunity. Major growth opportunities include: adding additional products offered by wholesalers, investment in SEO, additional PPC Marketing, creation of an aggressive email marketing campaign to current database, expansion to Amazon, eBay and other online CPA comparison shopping engines and networks, etc.  Exceptional opportunity for an existing pool product company both online and brick & mortar as well as anyone interested in a business opportunity to tap into the market of Pool products. Owner is selling because of other business interests.  Owner will provide strong transactional support driven by the specific needs of the buyer.