Business Overview
700+ products, strong repeat customer rates, and a leading position within the Canadian wellness market.
18-year-old eCommerce retailer and wholesaler of organic and natural plant-based health food products with a focus on the Canadian market. Specializing in hard to find, pure, unaltered foods and supplements with little to no preservatives, excipients, or chemicals. Offering over 700 different products with average order size of $150 retail and $500 wholesale with 45% repeat purchase rate. 90% of inventory stocked and 10% drop shipped. Owner works approximately 10-20 hours per week managing the business and all other operational activities handled by 2 full time employees. Over 66,000 customers available for marketing in current database. 45% of sales are generated from search engines, 45% direct traffic, 0% Pay Per Click Advertising, 8% Email Marketing and 2% from Social Media & Referrals. Numerous potential growth opportunities include expansion into marketplaces such as Amazon, Walmart, eBay, adding, additional SKU’s from current wholesalers, international expansion, PPC Marketing, Social marketing, etc. The business provides new owner(s) with a complete turn-key business with a strong foothold in the Canadian market. Strong transitional support provided based on the specific needs of the buyer. Business can be operated anywhere in the world. Owner is retiring.
Investment Highlights
- Strong average order values of approximately $150 retail and $500 wholesale
- Approximately 45% repeat customer rate supporting recurring revenue stability
- Loyal customer database of over 66,000 buyers available for ongoing marketing initiatives
- Strong organic traffic profile with 90% of traffic driven by search engines and direct visitors
- Lean operational structure supported by 2 full-time employees and minimal owner involvement
Growth Opportunities
Marketplace Expansion
Expand sales through Amazon, Walmart, eBay, and additional health-focused marketplaces to diversify revenue streams and increase customer acquisition.
Product Line Expansion
Introduce additional organic, plant-based, and wellness-focused SKUs through existing wholesaler relationships to increase average order value and repeat purchases.
International Expansion
Grow into international wellness markets through localized shipping strategies, international marketplaces, and targeted digital marketing campaigns.
PPC & Social Media Marketing
Scale customer acquisition through PPC advertising, influencer partnerships, social media campaigns, and enhanced email marketing initiatives.