Project Description

Extremely profitable four-year old Nutritional Supplements eCommerce store that specializes in Body Building, Diet, and Weight Loss supplements. Company sells over 2,500 products. Customer base includes approximately 22,500 individuals. Company continues to successfully implement a creative branding strategy which significantly contributed to company’s strong sales growth. Company brand is extremely strong in their sub-segment of the Nutritional Supplements marketplace. Sales are 85% domestic and 15% international. Strong affiliate program in place. Hard copy catalog is available per customer request. Business is a Yahoo Store Front with completely verifiable sales data residing on Yahoo’s server. This company is an ideal acquisition for an existing Nutritional Supplements eCommerce site; acquisition will significantly increase the purchasing power and corresponding profitability of the combined entity. In addition acquisition by a new entrant to this industry will provide purchaser with a strong immediate position in a “hot” industry. This Company fulfills customer orders from an in-house inventory for company’s top selling products and uses just in time delivery for most other product lines. The Nutritional marketplace is over $8 billion, yet just $400 million is purchased online. The Nutritional Supplements Internet Channel continues to be an exceptional growth opportunity. The business can be home based and is easily relocated. Owner is selling because of other business interests.