Project Description

20 year old eCommerce business offering a wide selection of sports nutrition, vitamins, supplements and diet & lifestyle products.  Offering over 2,500 different products across more than 150 brands.  Strong, easy to remember and keyword rich domain name with long history.  High sales volume, with average order value of $82 and 35% repeat business.  Vendor contracts can be transferred anywhere within the U.S.  Over 300,000 customers available for marketing in current database.  Owner works approximately 32 hours per week managing the business and all other operational activities handled by 7 full time employees.  Highly automated proprietary software utilized to effectively manage the operations of this business.  34% of sales are generated from search engines, 28% direct traffic, 18% Pay Per Click Advertising, 10% Email Marketing and 10% from Social Media & Referrals.  High growth opportunities include expansion into marketplaces such as Amazon, Walmart, eBay, and other online CPA comparison shopping engines, add additional products offered by manufactures & suppliers, additional PPC Marketing, Social marketing expansion, etc.  Strong transitional support provided based on the specific needs of the buyer.  Business can be operated anywhere in the U.S.  Owner is selling given has been in the nutritional supplement industry for more than 30 years and is looking for a change.