Business Overview
Proprietary white label products, and diversified website and marketplace sales channels.
7-year-old online retailer of high-quality brake components to help improve motorcycle performance and safety. The company offers white label product kits (70% of sales) via their own brand and also sells products from a few manufacturers (30% of sales) who offer high-quality brake pads. Over 1200 product SKUs available with average order value of $66. Very diversified sales and marketing model with 34% of sales via website and 66% via marketplaces. The business is highly automated from purchasing, order fulfillment to customer service. Over 12,500 customers in database with a 19% repeat reorder rate in 2021! The company has 2 employees who handle the day-to-day operation of the business. Major growth opportunities include adding additional & complimentary products offered by current vendors, expand more into Amazon, Walmart.com, Jet.com and other online CPA comparison shopping engines, additional PPC Marketing including Social, etc. The business provides new owner(s) with a complete turn-key business. Strong transitional support provided based on the specific needs of the buyer. Business can be operated anywhere in the U.S.
Investment Highlights
- Approximately 70% of sales generated from proprietary white label product kits
- Diversified revenue mix with 34% website sales and 66% marketplace sales
- Loyal customer database of over 12,500 buyers with repeat reorder demand
- Highly automated operations across purchasing, fulfillment, and customer service
- Experienced team of 2 employees managing day-to-day operations
Growth Opportunities
Product Line Expansion
Introduce additional motorcycle performance parts, accessories, and complementary products through existing vendor relationships to increase average order value and customer retention.
Marketplace Expansion
Expand deeper into Amazon, Walmart, and additional powersports marketplaces to diversify revenue channels and increase customer acquisition.
Digital Marketing Growth
Scale PPC advertising, SEO, YouTube content, and social media marketing initiatives targeting motorcycle enthusiasts and performance riders.
Private Label Brand Growth
Further expand the company’s white label product line to improve margins, strengthen brand recognition, and increase long-term enterprise value.