Project Description
Twenty-three year old business offering a wide selection of home medical equipment, emergency call systems, and more. Products offered make everyday life easier for people who are either simply aging or who have a medical condition. Over 185 different products. Business offers best in class customer service, product specials and price match guarantee. Strong, easy to remember and keyword rich domain names. Average order value is approximately $88. Good standing relationships with 20 vendors. Two owners spend approximately 30 to 35 combined hours per week managing and operating the business. Less than 1,000 sq. ft. required to store inventory and operate the business. 42% of sales generated from PPC, 30% from shopping engines, and 15% from search engines. Strong social media focus. 13,000 customers in database, 6,500+ Facebook fans and 1,750 Twitter followers. Very strong market demand for product offerings. U.S. demand for home medical equipment is forecast to grow 8.2% annually to $12.6 billion in 2018. Strong growth opportunities include: add additional products offered by wholesalers/drop shippers, creation of an aggressive email marketing campaign to current database, social marketing expansion beyond Facebook and Twitter, and easy expansion to eBay, Amazon and other online CPA comparison shopping engines and networks. Owners are selling for retirement. Transitional support provided driven by the specific needs of the buyer.
