Business Overview
Established medical and massage equipment brand with 1,300+ products, high average order values, and diversified fulfillment and sales channels.
19-year-old well established company offering medical & massage tools and equipment. 36% of sales come from owner’s own brand. Over 1,300+ different products with average order value of approximately $939! 60% of orders drop shipped and 36% 3PL and 4% stocked. 76% of sales via website, 24% via marketplaces. The business is highly efficient from purchasing, marketing, & order fulfillment. Good standing relationships with 35+ suppliers. Owner works full time managing and operating the business. The company has 2 employees who handle customer service, order processing, bookkeeping, etc. Strong growth opportunities include: expansion of owners brand, add additional products offered by manufactures, international expansion, hire outside sales team, additional expansion into Amazon, and other online CPA comparison shopping engines and networks. The business provides new owner(s) with a complete turn-key business. Business can be operated anywhere in the world. The seller will provide strong transitional support based on the needs of the buyer. Owner is selling to retire.
Investment Highlights
- Over 1,300 products with an average order value of approximately $939
- Approximately 36% of sales generated from the company’s proprietary branded products
- Diversified fulfillment model utilizing dropshipping, 3PL, and stocked inventory
- Strong direct-to-consumer sales mix with 76% of revenue generated through the website
- Experienced operational team handling customer service, bookkeeping, and order processing
Growth Opportunities
Private Label Brand Expansion
Further develop and expand the company’s proprietary product line to improve margins, strengthen brand value, and increase customer loyalty.
B2B & Outside Sales Growth
Build an outside sales team focused on clinics, chiropractors, physical therapists, wellness centers, and healthcare professionals to increase recurring commercial accounts.
International Expansion
Expand into international markets and grow sales through Amazon and additional healthcare-focused online marketplaces to diversify revenue channels.
Digital Marketing & Product Expansion
Increase customer acquisition through SEO, PPC campaigns, educational content marketing, and the addition of complementary medical and wellness products from existing manufacturers.