5-year-old online niche retailer brand of high-quality certified Baltic Amber teething necklaces, bracelets, and gift sets for babies. The business also has an adult line of necklaces and bracelets. Well established online reputation with strong, easy to remember domain name. 80 SKUS with average order size DTC of $39 and wholesale $317. The business is highly efficient from purchasing, marketing, & order fulfillment. The owner works approximately 15 hours per week managing the business with no employees. Approximately 15,000 customers in database and 250+ wholesale accounts. Major growth opportunities include adding additional products, international expansion, additional wholesale opportunities, plus growing already existing channels such as Walmart and Faire and expand ambassador and affiliate programs, etc. The business provides new owner(s) with a complete turn-key business. The seller will provide strong transitional support based on the needs of the buyer. Owner is selling because he is relocating family back to Australia.