Business Overview
Strong marketplace presence, and diversified dropship, FBA, and direct-to-consumer sales channels.
19-year-old premier online retailer of home décor sold under their own brand along with many other top-tier manufacturers. Strong, easy to remember and keyword rich domain names. 3,300 different product SKUs with average order value of $202. 90% dropship, 10% via FBA & 3PL. Good standing relationship with 33 specialty manufacturers. 55% of sales via websites and 45% marketplaces. Over 58,000+ customers in database. Strong growth opportunities include adding additional home décor manufacturers and private label SKU’s, expansion into Wayfair, Target, etc, strong email marketing campaigns to current database, affiliate marketing campaign, additional social marketing, etc. The business provides new owner(s) with a complete turn-key business. Business can be operated anywhere in the world. The seller will provide strong transitional support based on the needs of the buyer. Owner is selling to retire.
Investment Highlights
- Diversified fulfillment model utilizing dropship, Amazon FBA, and 3PL operations
- Balanced sales mix with approximately 55% website sales and 45% marketplace revenue
- Loyal customer database of over 58,000 buyers for ongoing marketing initiatives
- Long-standing relationships with 33 specialty manufacturers and suppliers
- Strong keyword-rich domain names supporting SEO and organic traffic growth
Growth Opportunities
Marketplace Expansion
Expand into additional home décor marketplaces including Wayfair, Target, Houzz, and other major online retail channels.
Private Label Growth
Develop additional proprietary home décor products to improve margins, increase brand value, and strengthen customer loyalty.
International Expansion
Expand sales into international markets through localized shipping, international distributors, and global eCommerce opportunities to reach a broader customer base.
Social Media & Influencer Marketing
Scale brand awareness through Pinterest, Instagram, influencer partnerships, and paid social campaigns focused on home décor and interior design audiences.