Business Overview
Established Health & Wellness Products Business | Amazon FBA + B2B Wholesale
Established 10+-year-old business specializing in health, wellness, and personal care products through two channels: Amazon FBA and B2B wholesale distribution. Both run from one location with one team.
The Amazon side sells through a 10+ year-old seller account with a 100% account health score. Sales come from winning the Buy Box, with no PPC spend. About 98% of orders are fulfilled by Amazon.
The wholesale side supplies more than 1,000 active business accounts, including online retailers and storefront operators. It runs on a just-in-time model with a 50% deposit up front, so it doesn't tie up capital in stocked inventory. About 70–80% of wholesale sales come from repeat buyers. The wholesale side also supplies most of the Amazon inventory.
The business works with more than 100 vendors, over 95% of them in the US, and most contracts include payment terms. It manages 400–500 active SKUs. Operations run on proprietary in-house software, with written SOPs, a trained warehouse team and a low-cost overseas virtual team. The owner works under 8 hours a week on finances and high-level decisions.
The business operates from an office and warehouse facility of under 3,000 square feet. The sale is turnkey, with the seller committed to providing comprehensive training and transition support to ensure a smooth handoff. The owner is selling to focus on an investment in a family business and prefers to dedicate his time and resources to one business rather than managing both.
Investment Highlights
- 10+ year-old Amazon seller account with a 100% account health score
- Two sales channels: Amazon FBA and B2B wholesale with 1,000+ active accounts
- 70–80% repeat business on the wholesale side
- 100+ vendor relationships, over 95% US-based, most with payment terms
- Proprietary operations software, written SOPs and a trained team in place
- Owner involvement under 8 hours per week
Financial Overview
2026(Forecast)
Revenue
$2,382,608
Profit
$252,466
2026 (Aug YTD)
Revenue
$1,588,405
Profit
$168,310
2025
Revenue
$2,431,212
Profit
$230,596
Growth Opportunities
Marketplace Expansion
Reopen eBay and Walmart stores. Both were profitable and were paused only to reduce owner hours.
Product Line Expansion
Add SKUs on Amazon and in the wholesale catalog. The business has a repeatable process for onboarding vendors and added 30+ in the past 10 months.
Wholesale Marketing
Run email campaigns to the business's opt-in list of roughly 100,000 B2B wholesale leads. Current wholesale ad spend is about $400 a month.
Direct-to-Consumer Sales
Launch direct sales on the existing Shopify storefront and grow merchant-fulfilled (FBM) orders.
Buyer Fit
Ideal buyer profile
This business is well suited for an Amazon or ecommerce operator, a wholesale distributor looking to expand its product offering, or an individual buyer looking to acquire an established business. With a proven supply chain, established Amazon presence, and existing wholesale customer base, much of the infrastructure is already in place. An owner-operator could focus on expanding into additional marketplaces, increasing inventory and product selection, and further developing the wholesale channel.