Business Overview
Strong recurring revenue, highly automated operations, and exceptional customer retention.
Well-established, 10-year-old online retailer of proprietary and private label nutritional supplements with a focus on aging consumers. Business is completely turn-key. Average order value of $53. 95% of sales placed online, 5% over the phone. Over 19,300 customers in the database. 72% of all orders in September 2020 were repeat customers! The owner works approximately 5 hours per month supervising the business with all other operational activities handled by 1 part-time employee. Good standing relationships with manufacturers based in the US. The business is highly automated from manufacturing to order fulfillment to marketing. Numerous potential growth opportunities include adding additional private label product lines, wholesale program, expansion onto Amazon, PPC marketing on Facebook and Amazon, affiliate marketing, opening international sales, etc. Strong transitional support provided based on the specific needs of the buyer. Owner is selling to pursue other (unrelated) business ventures.
Investment Highlights
- Proprietary product line with 65+ SKUs focused on chronic wellness and immune support
- Exceptional repeat customer demand with approximately 72% repeat orders
- Loyal customer database of over 19,300 buyers for ongoing marketing initiatives
- Highly automated operations across manufacturing, fulfillment, and marketing
- Strong relationships with US-based manufacturers and suppliers
Growth Opportunities
Product Line Expansion
Introduce additional supplement lines and wellness-focused products targeting aging and health-conscious consumers to increase average order value and recurring revenue.
Marketplace & Wholesale Expansion
Expand into Amazon, wholesale channels, and additional online marketplaces to diversify revenue streams and increase customer acquisition.
Digital Advertising Growth
Scale Facebook, Amazon PPC, affiliate marketing, and influencer campaigns to accelerate customer acquisition and brand visibility.
International Expansion
Grow international sales through localized marketing initiatives and global eCommerce opportunities focused on the expanding wellness market.