Business Overview
Established wellness and beauty brand with 200+ SKUs, strong Amazon presence, and automated operations.
Five year old online business offers a wide selection of vitamins, supplements and beauty products. Offering over 120 different products with 200+ SKUs. Business has well recognized brand and is highly rated on Amazon with 26,000+ 5-star reviews. Average order size is $37. 100% orders are shipped via 3PL and Amazon FBA. 22% repeat customer base. The company has 3 employees who handle marketing, customer service, etc. Current operation is 100% virtual. Highly automated proprietary software utilized to effectively manage the operations of this business. Major growth opportunities include adding additional branded products, eCommerce store expansion, easy expansion to Walmart and other online CPA marketplaces, etc. The business provides new owner(s) with a complete turn-key business. The seller will provide strong transitional support based on the needs of the buyer. Business can be operated anywhere in the US. Owner is selling to focus on unrelated business venture.
Investment Highlights
- Over 120 products and 200+ SKUs across vitamins, supplements, and beauty categories
- Strong Amazon marketplace reputation with 26,000+ five-star customer reviews
- Fully outsourced fulfillment through Amazon FBA and 3PL providers
- Experienced team of 3 employees handling marketing and customer support
- Approximately 22% repeat customer rate supporting recurring revenue opportunities
Growth Opportunities
Product Line Expansion
Introduce additional branded supplements, wellness, and beauty products to increase average order value and customer retention.
Direct-to-Consumer Expansion
Expand the branded eCommerce store through SEO, email marketing, and conversion optimization to grow higher-margin direct sales.
Marketplace Expansion
Increase sales through Walmart and additional online marketplaces to diversify revenue streams and customer acquisition channels.
Digital Marketing Growth
Scale customer acquisition through PPC advertising, influencer partnerships, social media campaigns, affiliate marketing, and SEO initiatives.