Project Description

Well-established, 10-year-old online retailer of proprietary and private label nutritional supplements with a focus on aging consumers. Business is completely turn-key. 77% net earnings growth TTM vs 2019. Average order value of $53.  95% of sales placed online, 5% over the phone. Over 19,300 customers in the database. 72% of all orders in September 2020 were repeat customers! The owner works approximately 5 hours per month supervising the business with all other operational activities handled by 1 part-time employee.  Good standing relationships with manufacturers based in the US. The business is highly automated from manufacturing to order fulfillment to marketing. Numerous potential growth opportunities include adding additional private label product lines, wholesale program, expansion onto Amazon, PPC marketing on Facebook and Amazon, affiliate marketing, opening international sales, etc. Strong transitional support provided based on the specific needs of the buyer. Owner is selling to pursue other (unrelated) business ventures.