Project Description
Ten year old ecommerce business markets over 100 customized apparel and accessory SKUs for men, women, and children. Products offered include hoodies, tee shirts, pants, bags, sports jerseys, dresses, shorts, hats and more. 100% of orders are drop shipped by suppliers. 182,000 customers in database are available for marketing. Average order size is approximately $75 (individual) and $1,000 (corporate). The owner of the company works approximately 30 hours per week. In addition the business has two part time employees that work 3 days per week. Operations require approximately 150 square feet and can be home based. Business has excellent SEO with 45% of sales generated via search engines and 20% from direct traffic; the remainder of sales are generated from referrals and social media. High profile corporate and celebrity clients contribute to the success of this business model. Many growth opportunities include adding additional custom products in the apparel industry, PPC marketing campaigns, creation of an aggressive email marketing campaign to current database, affiliate marketing campaign, social marketing expansion beyond Facebook, Twitter & Pinterest, easy expansion to eBay and other online CPA comparison shopping engines and networks, and development of a strong PR campaign to continue to brand the business. Owner is selling due to family obligations. Strong transitional support determined by the specific needs of the buyer will be provided.
