Project Description

10 year old premier online retailer of high-end, heirloom-quality children’s furniture, art, rugs, lighting, décor, gifts and baby gear. Strong, easy to remember and keyword rich domain names. High sales volume with strong 40% repeat customer base. Established online reputation, featured in many well know publications. 46,000 base product SKUs with average order value of $220. 80% drop ship, 10% just-in-time and 10% internally fulfilled. 75% sales generated online and 25% on the phone. Good standing relationship with 390 vendors and specialty manufacturers. Two owners manage supplier relationships with all other operational activities handled by 10 full time employees and 1 part time employee. Approximately 3,000 square feet required to operate business. 32% business from search engines, 35% from pay per click, 15% direct traffic, 10% referrals & social media, and 8% from shopping engines. Approximately 220,000 customers in database, 45,000+ Pinterest, and 36,000+ Facebook fans. Target demographic is females between the age of 25 and 50, pregnant or a parent of children, and upper-middle class to high net worth individuals. High growth opportunities include: additional PPC Marketing, creation of an aggressive email marketing program, mobile destination – responsive design for tablets and mobile devices, affiliate marketing campaign, easy expansion to eBay and other online CPA comparison shopping engines and networks, and develop an offline marketing campaign to target mothers-to-be with gift registry services.   Owners are selling to relocate outside of the U.S. Strong transitional support driven by the specific needs of the buyer.